About Us

(Left to right: Shawn & Steve)

You're probably wondering why did a couple of handsome blokes start a dessert topper brand?
Glad you asked.

As lifelong dessert aficionados, we were on a mission to spice up our sweet treats. Don’t get us wrong—we love a good scoop of ice cream or a dollop of yogurt—but something was always… missing. A little texture. A little crunch. A little oomph. Frankly, life was tasting a bit too vanilla.

So we did what any logical, dessert-obsessed dreamers would do—we roamed the grocery aisles like lost pastry pirates hunting for treasure. The best we found? Cake sprinkles. And we thought: “This is the best the world can do? Sprinkles?!” BORING!

After a series of kitchen experiments that may or may not have involved minor sugar fires and brutally honest taste testers (thanks, Mum), we struck gold. Our flagship flavour—caramelised cashews—was born. One bite, and we knew: this was the crunchy game-changer desserts had been waiting for.

We shared it with friends and family. They raved. They crunched. They came back for more. And just like that, Crunch Crumble came to life.

So what are we about?
We’re here to make your next dessert unforgettable. Crunch Crumble is proudly made in New Zealand using all-natural ingredients—no nasties, no artificial colours or flavours—just a whole lot of indulgence and very satisfying crunch.

Our mission is simple:

• To turn good desserts into great ones.
• To add joy, texture, and a little unexpected magic to every bite.
• To make sure your next treat doesn’t just taste good—but sounds good too.

Aaaaaaaaand, a picture with our beautiful momma (yes, that's Shawn on the left 🙄😂)
Go on. Make your next treat Crunchy.